XNRGY

XNRGY is a modern, forward-thinking padel club that brings players together under one energetic and welcoming roof. With top-notch facilities, engaging community events, and a focus on helping members reach their full potential, XNRGY transforms padel into more than just a game—it’s an experience that combines fitness, fun, and connection.

With XNRGY, it all began with a shared connection. When I first pitched the idea of setting XNRGY apart from other Padel clubs, the excitement in the meeting room was immediate. The founder and my close friend, Chris—Chief Operating Officer at XNRGY—was enthusiastic about the vision I brought to the table, and this marked the start of taking the brand to a whole new level.

The brief made it clear that XNRGY had launched without any real content or visual identity—just the groundwork for a new facility. There wasn’t a clear plan for how to elevate the brand or promote it effectively. Over the first two months, I focused on building a content strategy, researching competitors, and mapping out the overall industry landscape. I then established the company’s visual and content guidelines. From there, we moved into photo and video production, which I oversaw in a creative direction capacity.

After five months, the visuals and content we produced received overwhelmingly positive feedback—far beyond what any of us had anticipated.